Our story starts by setting the scene. Creative work is a fragile and involved process of deep research, creative thinking, idea generation, planning and strategization. To begin this process we must first introduce the characters and establish the relationship. I will dive into the core of your brand to get to know it from the inside out. Together, through dedicated brand discovery sessions we will set defined goals, draw out your brand values and establish your target audience. This is documented through a project brief and in-depth proposal.

Time for our story to get interesting. Design is simply creative problem solving that spans far beyond the logo. Informed by the brief, I will analyse your problem and begin the creative process. Through further research, idea generation and concepting, I then will build your project from the brand up, using multiple creative strategies to tackle each angle. All great stories have a climax, in our case, our climax is the when you, the client, are presented with the strategy and concepts that will be the defining solution to transform your brand.

In our story there are no Shakespearean tragedies. At the completion of our concepting stage, we now have a defined creative strategy to refine and implement that reflects your brand mission. Together, through well considered design, we will refine your your final project deliverables, leaving no stone unturned. As we conclude your project, we begin the roll out stage. Here I will support you each step the way by educating you on how to implement your strategy and by managing any platforms whether it be digital or print.